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5 Ways To Master Facebook Headlines (Free Facebook Ad Ebook)

                                                  Facebook Ad Headlines - The Formula

Drop everything you ever learned about writing long sales copy or blog headlines - Facebook ad headlines are different, yet again.

For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punchy and eye-catching.

The best format is either something so off-the-wall your reader just has to click, to see what on earth you're talking about... or that old standby, the question format.

Some examples...

"Ready to Make Six Figures?"
"Which Type are You?"
"Want a Virtual Horse?"

The advantage of a question format is that the "you" is implicit. You're already speaking directly to the reader, just by adding that question mark. (Every time you eliminate the "you" that's 3 whole characters you don't have to include.)

Keep It Simple

Another way is to go for simplicity - and use action verbs such as.

- Play
- Avoid
- Try
- Fight
- Love

"Play Farm Wars" - accompanied by your signature branding graphic or a screen shot from the game, and your 125 character body text - does the trick nicely. Your reader will either play (and the chances are the ad's being served to her because she already plays several games)... or not play. All the eloquence and clever keywords in the world aren't going to change that.

Condense, Condense, Condense

Another way to make the most of your headlines? See where you can  eliminate unnecessary words. (This will make your writing feel "tighter", anyway.)  "Do You Love Chocolate?" can easily be shortened to "Love Chocolate?"

Finally, there's a difference between being enigmatic and being vague.  "Love Chocolate?" - accompanied by an appropriate photo and a brief explanation ("Learn to make your own gourmet truffles!" and a link) - gets your message across much better than "Try this" (accompanied by no graphic and "For a thrilling experience click here" and a link).

In other words, the latter example didn't pique curiosity, gave not even a hint about the subject... and appealed to no one.

Most inexperienced marketers dash through creating their Facebook headlines, but this is your most important component - the one that makes people either click... or not.  Take your time, and really pay attention to the message you want to send.

And don't forget that split-testing!

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Facebook Social Ads Exposed (Free Ebook)

3 Hidden Secrets and your Facebook Ad Strategy

You've done thorough market research, and read all Facebook’s rules and prohibitions... you're all ready to start your Facebook ad campaign.  Before you do, however, you may need to stop and consider some little-known factors that could affect your market research conclusions.

1. You may know that Facebook allows users to search the web from Facebook:  What you may not realize is that Facebook separated itself from Google.  Now when you search the web via Facebook, results are returned from Bing.

2. You can link your Facebook Ad to your Facebook group... but if you change your mind and decide a Facebook Page would work better than a group instead, you cannot transfer your group members over.

3. According to the New York Times, Microsoft has a 1.6% stake in Facebook. (That translates out to $240 million dollars!)

Now, the news about Bing may alert you to the need to keep cultivating Google SEO too; and the news about Microsoft's big Facebook investment may only serve to confirm your belief that Facebook is worth its weight (unless you are a confirmed Microphobe; in which case you'll be convinced that Microsoft is about to Take Over Facebook and seriously mess it up)... but the point about member lists not being transferrable from Facebook groups to pages is one that has caught many new advertisers by surprise, and caused some grief.
So  think carefully about which option - group or page - is better, before you decide to create one or the other specifically to link with your ad.

And 1 Hidden Benefit…

But Facebook has one big hidden benefit not mentioned ahead of time in its Ad Creation process - one which you won't find anywhere else on a social site...

...it tells you to "wait" if a large company is about to initiate a competing campaign that day - one which would severely hurt your results.

Many people agree that feature alone is worth its weight in gold. Do you agree... or are you too busy nervously watching for those Microsoft Facebook announcements to appear in your inbox?

To Learn more About Facebook Social Ads

Get The $19.99 Ebook Facebook Social Ads Exposed

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