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Monday, January 30, 2006


How To Increase Your Website Traffic...Using An Email Newsletter
Copyright © 2006 Jim Boere

One thing I do like about sending email newsletters is that it makes it so easy for people to reply to you. My experience has been that one does get more response from readers of a newsletter send by email, and that's a good thing!

People should always be able to easily contact you and ask questions. Building a personal relationship with your subscribers is crucial, and email is certainly a great tool for doing that.

But an online newsletter does have some major advantages as well, like the ability to use multi-media to get your message across. And the fact that once you get people to visit your website you can try to capitalize on that website traffic. By recommending (affiliate) products, by having AdSense ad blocks on your site, and so on.

A downside is that not everybody will take the trouble of bookmarking your site and returning there each time you publish your newsletter. Even when you send out notification emails... People usually get dozens of emails a day to go through, and convincing them to visit your site regularly is not as easy as it may sound.

So the choice between an email or online newsletter can be a bit of a tricky one... But did you know that with a few simple tricks you can take full advantage of both options? Well, you can!

I started out sending just an email version, but after a year or so started seeing response rates go down. So I switched to an online version, using screenshots and graphics and stuff. It looked nice, it improved my website traffic stats and I was quite happy with it. But it was a lot of work preparing them...it really took a lot more time than 'simply' sending out emails. Time I didn't really have with all the other things I had going on as well. On top of that quite a few loyal subscribers said they preferred the old email version.

What did I do? A bit of both.

I'll now have online 'specials' when I do want to use multi-media to explain or teach something. But the basic newsletter I send out by email. In the emails though I'll put incentives for people to visit my site. For example by putting only the first two paragraphs of an article in the newsletter and have readers click a link to read the full article. That article will then be on my website, of course.

Gives me a chance to put some AdSense ads on those pages too, or a recommendation for related product that I'm selling / promoting, and create some additional revenue that way.

My findings so far are that people seem to like this format. More people get to read my information and it considerably reduced the amount of time I 'have' to spend on it. Time I can now spend on other projects.

I was recently approached by one of my own subscribers. He had spend a lot of time and energy in creating an online newsletter that he was publishing once a week. Understandably so, he didn't really want to give it up. But being on my list and seeing that I published my newsletter mostly by email made him doubt whether he was making the right decision. My advise to him was this:

"As your online newsletter looks great as it is, it would be a real shame to stop publishing it. So I wouldn't do that. But, during the week send two or three short email messages to your list with the objective to get people to read the online newsletter."

Here's a few suggestions:

* Send an email containing 5 tips on a certain topic that you know from experience has your readers interest. Include a link to a page on your site where there's 5 or 10 more tips on that topic.

* Put just two or three paragraphs of an article in the email, have the full article on your website.

* Announce by email that you've got for example a blog & RSS special just uploaded to your site, and make them click to it.

* Have directories on your site. For example, I have a page with a list of article directories. Every now and then I'll refer to the page in my newsletter, give people the link and recommend they bookmark it so they can re-visit whenever they need the information...

These are just a few examples of things you can do to get your email readers to visit your website as well.

I found that an online newsletter offers several opportunities that an email newsletter simply doesn't. You just need to be creative and get people to visit it. Combining the both might just be the answer for you too.

Hope I gave you some ideas.


For more problem solving publications by Jim Boere go to
http://www.onlinebizpromotion.com -- To read his most recently published eBook (revealing a new method for getting your site ranked in Google and Yahoo!) visit

Saturday, January 28, 2006

how to make money self publishing cd roms


CD-ROMs are the way of the future. Not only do the turn your
computer into a super-high-powered knowledge and entertainment machine,
they can make a LOT of money for you, if you have vision and the willingness
to try some new things. This report will explain exactly what CD-ROMs are,
and how they can bring high profits for you. A CD-ROM is basically a compact
disk (like the kind music comes on) that can be used in a computer. CD
stands for Compact Disk, ROM stands for Read-Only Memory (which means your
computer can read what's on the CD, but it can't write new information to
it). In order to use a CD-ROM on your computer, you must have a CD-ROM unit,
much like a disk drive, installed in your system. These CD-ROM units can
either be internal (installed inside the computer case) or external (hooked
to the computer by a cable). Note: Most CD-ROM units can also play regular
music CDs, as well as the new Kodak Photo CDs.

Why would anyone want a CD-ROM unit? Well, for one thing, a CD-ROM
can hold tons more information and programming than a regular computer disk,
almost 400 times as much, to be exact. For example, there are whole
encyclopedias that come on only one or two CD-ROMs! And these aren't just
plain, boring encyclopedias, either. The high amount of storage on a CD-ROM
allows full-motion video, digitized sound, and other special effects to be
included. For example, if you look up the first moon landing, you might see
an actual short video of Neil Armstrong stepping onto the moon, and you might
hear him say his famous "one small step" speech! CD-ROM games are incredible!
Many CD-ROM games are ultra-realistic, with real actors, real speech, and
thousands of possibilities.

Desktop publishers love CD-ROMs, too. There are CD-ROMs available
that hold thousands of typestyles and clip-art graphics. The ability to use
CD-ROMs is almost essential these days if you run a BBS (Bulletin Board
System, accessible by modem users). There are dozens of CD-ROMs available
that contain hundreds of shareware programs each. Callers to your BBS can
download these programs to their computer, so they can use them. With a
few of these, you can have the largest file base of any BBS in your area
literally overnight!

Major software companies are jumping onto the CD-ROM Catalog
bandwagon. Some companies are now putting all of their programs onto a
CD-ROM. These programs will be hindered in some way from functioning 100%
(for example, a word processing program may not be able to save what you've
typed). They do this so you can try the program and see if it's what you
want. If you like the program, you can call them, give them your credit
card number, they will charge you for the cost of the program, send you
the manuals, and give you a code you can type in to make the program fully
functional. They are discovering that it is very cost effective to operate
this way, plus, people get to try more software out, and potentially purchase more.
So, this is the "why" of CD-ROMs. Just how can they make money for you,
you might ask? First, you need to know how popular CD-ROMs are becoming.
According to an article in Fortune magazine (February 21, 1994), about 15%
of the 5.85 million computers sold last year contained CD-ROM units. That's
over 877,000 CD-ROM units, just in 1993. That doesn't count the tens (or
hundreds) of thousands of people who are adding CD-ROM units to computers
they already own.

Have you ever been to a music store where they sell used music CDs?
Used CDs are as good as new ones, and you can usually buy them for half the
price of new CDs. This has become an industry in and of itself. People
naturally want to save money, but get the same quality of product. Remember
the number of people I mentioned earlier who either bought a computer
containing a CD-ROM or bought one to add on to their current system?
They'll be buying CD-ROMs. After awhile, they'll get tired of the particular
CD-ROM they purchased. They may have finished a game, and not want to play
it again. They may have bought a CD-ROM that they just plain didn't like.
You can run a used CD-ROM business much like the used music CD business is
run. Here's a nutshell description of what happens in a typical used music
CD store. Almost everything will function the same for CD-ROMs. A customer
brings in a CD that they want to trade-in. If the music store owner wants
it for his or her stock, they'll usually offer the customer $2 to $5,
depending on the demand for that particular CD. Then, they'll slap a
price of $6 to $10 on the CD, and put it out for sale. That's basically all
there is to it. The difference with CD-ROMs is the price. Music CDs, at
least in my neck of the woods, retail for around $14 to $16 each. CD-ROMs
usually start around $25, and can cost over $150! The price varies with
the type of program on the CD-ROM (games are cheaper than encyclopedias, for
example). If you were looking for an encyclopedia CD-ROM, and could buy the
same one for either $150 new, or $75 used, and they'd both function the same,
which would you buy? The basic formula for this is to offer the customer
who brings in a CD-ROM 20% to 40%of the usual selling price for that
particular item. Then, you retail it for 50% to 75% of the usual selling
price, depending on the demand for that item. If it's a hot new game, give
the customer a bit more and price it higher. You don't have to give the
customer money, either. You can give them credit toward another CD-ROM
from your stock. One used music CD store in my area might give me $3 for
a CD I bring in if I want cash, or one new or used CD for every two I bring
in. This makes a lot of sense. For example, if they paid $4 for the CD I
want and I give them two CDs, they've basically paid $4 for TWO CDs, which
they might sell for $8 each. Thus, they paid $4 for $16 worth of CDs. Not
bad, and you can do this too, with your used CD-ROM business. Be sure to
keep good track of the amount you paid for the CD-ROM your customer selects
in this sort of trade, making sure that you will profit from the two they
bring in. Well, that's an overview of the used CD-ROM business. Now let's
get down to details. I'll tell you how I would run a business like this.
You put your thinking cap on while you're reading this, and I'm sure you'll
think of some ideas, too.


First of all, immerse yourself in the CD-ROM world. If you don't
already have a CD-ROM unit, spring for one. Here are two sources for
low-priced CD-ROM units: CRAZY BOB'S (yes, that's the actual name of the
place), 50 New Salem St., Wakefield, MA 01880 (800) 776-5685 (an excellent
source for CD-ROM units starting at $259, plus tons of CD-ROMs at low prices
- call for their catalog); and CORPORATE SYSTEMS CENTER, 1294 Hammerwood
Ave., Sunnyvale, CA 94089 (408) 734-3475 (new and refurbished CD-ROM units
from $149). Read the computer magazines, especially ones dealing with
multimedia topics. Many of them will have lists of the top selling CD-ROMs. Become a frequent visitor at your local computer stores - pay attention to
what people buy.

All these will give you clues as to what the big sellers are. Take
good notes, and keep them handy! Next, decide how you will run
this business - in a store, or by mail. This business can be run equally
well both ways, though the methodologies are a bit different. If you run
it retail, you'll need to be in a good, visible location, with a decent
amount of advertising and publicity. If you operate as a mail order
business, you'll need to put together a catalog of what you have to offer
and get it out to CD-ROM buyers.

Now, put together a starting inventory. You can do this by
advertising in local and national magazines. Put a classified ad out
saying something like this: "CASH FOR YOUR CD-ROMS!!! Excellent condition
only, must have all manuals. Send your list for quote. (Your name and
address)." Good places to put this ad include Computer Shopper Magazine,
Computer Monthly, PC Magazine, multimedia-oriented magazines, BBSs, and
local computer user group newsletters. When you receive lists in the mail,
compare them to the information you compiled earlier. Find out what your
local dealers and national mail order retailers are selling the titles for.
Offer the person an average of 25% of the normal selling price. Most of
them will take it, rather than have the CD-ROMs sitting around on a shelf,
gathering dust. You should try to compile at least one to two hundred
CD-ROMs before you advertise them for sale.

When you DO start advertising, emphasize that you will take
trade-ins (remember the two for one deal described earlier) in addition
to selling for cash. This is a very cheap way to build inventory. Remember
to get at least double what you paid for each CD you sell.

If you want to run your business as a retail store, you should
consider stocking some new CD-ROMs. Allow customers to trade their old
CD-ROMs in for new ones, keeping your costs in mind. There's no reason why
you have to have a hard set concrete rule, such as "you get one new CD-ROM
for every three used ones you bring in." You can set a certain dollar credit
amount for each CD-ROM they bring in, if some are more desireable than
others. Also, you don't have to take EVERY CD-ROM that people bring in.
Like any other product, some CD-ROMs will be total dogs that no one will
want to buy, except someone who's never heard how awful it is. Don't take
these. If you manage to pass one off on an unsuspecting customer, good for
you, but you'll probably never see them again. You want customers to return,
and return, and return. You want them to buy a CD-ROM from you, come back
and trade it in, then do the same again and again. That's where the real
money is. After all, say a customer buys a CD-ROM from you for $50 that
you paid $25 for. You've made $25 profit. That customer comes back in a
few months later to trade it in. Now, that CD-ROM might only be able to
bring in $35, so you offer $17 for it. You still have $8 profit. You'll
make $17 profit on it when someone else buys it, bringing the profit amount
back up to $25. The customer now buys another $50 CD-ROM, giving you another
$25 profit. And so on...

If you're running a retail walk-in store, you won't need a huge one.
In fact, a smaller store can be better than a large one. Your products are
small, so a large store will just look empty, even when fully stocked. Plus,
get four or five people into a small store and it looks busy. Put four or
five people in a huge store, and it looks dead. You want your store to at
least LOOK busy, don't you? The best way to display your stock is to put
the CD cases out and keep the disks behind the counter. You can either put
cheap racks on the walls to put the cases on, or build some cheap bins for
people to flip through. The advantage to the racks is that people can see
the artwork on the front of the case, which draws their attention. The big
advantage is that you can store more CD cases in less space. Plus, it
appeals to human curiosity to rummage through the bins. I'd have bins
in my store. If you build your own bins, all you need to do is make a wood
box that's 16.5 inches wide and anywhere from 10 to 15 inches deep. Now,
divide the box into three compartments that are 5.5 inches wide. You will
be able to stack the cases in each compartment so that the spine with the
CD-ROM title is showing on the top. That will make it easy for customers
to flip through them. Arrange them alphabetically by title in the bins. To
keep the disks, get some 5 inch wide strips of 2 inch thick high-density foam
(not the styrofoam that flakes apart - you want the tough stuff that can be
sawed). Glue this foam to strips of plywood that you have nailed either
under your counter or on shelves. Next, saw slots 3/4 of the way into the
foam every 1/2 to 3/4 inch. Use a vacuum to get rid of any foam dust.
Now, you can insert the disks into the slots, where they will take up little
space. You may want to put labels on the foam and corresponding labels on
the CD cases, so the disks are easy to locate when a customer wants to buy

A good idea, if you can afford it, is to have a computer or two out,
so customers can try out the CD-ROMs. This will drastically increase your
business, because customers will be less warry of being "taken". Plus, when
it isn't busy, you can play some games...!

Where to advertise?
Use your head when buying advertising. You want your ads to be seen by
people who will actually be interested in buying your products. You'd be
better off to contact every BBS in town and offer to pay maybe $25/month
for a full screen ad that everyone who calls in sees, than to pay the same
total amount for a few newspaper and radio ads. Why is this? Because the
BBS ads are TARGETED ads. They will only be seen by people who own
computers. The newspaper and radio ads will be seen by a higher total
number of people, but most of those people probably won't own computers
or even know what a CD-ROM is. Good avenues for targeted local advertising
are: BBSs; computer user group newsletters; computer stores; high school
and college newspapers (students are big CD-ROM freaks, especially games!);
and other media that appeals directly to computer users. Be sure to put
flyers up around school campuses, especially in computer labs, if possible.
It may have occurred to you that there is a hidden possibility for profit in
the used CD-ROM business... CD-ROM RENTALS! Why not? Video rentals brought
forth video game cartridge rentals, which have exploded nationwide. Rent
your stock of CD-ROM disks. You'll get the student who needs an encyclopedia
for the big term paper; rent them an interactive CD-ROM encyclopedia. You'll
get the game freak who just has to play something new; rent them your newest
and most exciting CD-ROM games. You'll get the parent who's looking for a
new educational program for their kids; there are hundreds of educational
CD-ROMs out there. You'll get the business person who needs special reference material; rent that CD-ROM in your stock that contains the names
and phone numbers of every buyer for every large company in the U.S. How much
to rent your CD-ROMs for? Well, it's pretty much an open market, since there
aren't many (if any!) CD-ROM rental stores around. I'd say, start your
rentals at $3.50/day, and see how it goes. You need to find the highest
price the market will bear, without damaging your business. For example,
if you can rent 100 of your CD-ROMS per day for $3.00 ($300), or 75 for $3.50
($262.50), it should be easy to see which price to charge. As with any rental
business, you should get a heavy supply of standard rental agreements.
Standard video rental agreements should do. Your customer needs to fill
one out and sign it before the first time they rent. Basically, the
agreement states that anything they break or steal, they buy.

Should you charge for memberships to your CD-ROM rental club? I
would answer a resounding NO!!! Many video rental stores charged for a
membership. Those days are over. The smart rental stores realized that
they'd make far more bucks down the line by giving out free memberships
and having many more potential renters, than they would make by having
only the people willing to pay $10 to $25 up front, before they rent. Make
up some inexpensive rental membership cards (plain cardboard will work fine),
and give them out FREE, after the renter fills out the agreement. A good
idea is to stock up on CD-ROMs that contain collections of specialized
programs. For example, get a collection of CD-ROMs with shareware programs
on them. Let BBS owners know you have them available. Keep in mind that
there are over 60,000 BBSs out there, with more starting every day. Sounds
like a good market for rentals and sales. Or, put together a stock of
CD-ROMs containing typestyles and clip art graphics. Then, do a special
mailing to desktop publishers, businesses that have in-house art departments,
schools, etc., any business that could need these CD-ROMs. Be careful about
renting these, though. If you're dealing with CD-ROMs that contain programs
that can be copied, such as graphics, make sure the contents of the CD-ROM
aren't protected by copyrights. If they are, they are only intended to be
used by the PURCHASER of the CD-ROM. If they are public domain, then you
may rent them as many times as you want.

I hope you can see the profit potential locked inside CD-ROMs. They
are not a fad, they are a coming wave. Look at how CDs revolutionized
music... they WILL do the same for computers. Establish yourself as a
source of quality new and used CD-ROMs, for sale or rent, and you'll do well!
This is a fantastic business that is easy and fun. Start right away,
though. It's hard to open a profitable video store these days, because
everyone's in on the technology. CD-ROMs are the new technology on the
block, waiting to be picked up and used profitably by you!


1000000 Links
Mister Linker

Wednesday, January 18, 2006



The late J. Paul Getty's rules for accumulating wealth are
simple and to the point. In fact, it is so simple that most
people who read them either dismiss them as sweeping
generalities or falsely believe they have known and used them
most of their lives... but these people are probably not rich.
So while these guidelines may lack romance or an obvious
direction, be assured that they are the genuine article. Apply
them as soon and as often as you can, and apply them with
intelligence and creativity.

Rule No. 1: To acquire wealth today, you must be in your own

You may think that the corporate executive with a $100,000
salary is better off than small shop owner, but the executive
will be hard-pressed to double his income and taxes will eat up
most of any increase. The simplest peanut vendor has unlimited
opportunity to expand his business and his income, and even
salesmen, who in most cases are able to write their own
paychecks, can control his sale increases himself.

Rule No. 2. You must have a working knowledge of the business
when you start and continue to increase your knowledge of it as
you go along.

If you don't know what you're doing when you start, your
mistakes will be costly and often unnecessary, and you won't be
able to keep up with the technological explosions in any field.
Start smart and stay that way.

Rule No. 3. You must save money in your personal life and in
your business venture as well.

Discipline is the key to saving money. You must develop the
will power to deny yourself immediate gratification or the
temptation to gamble on the quick buck. Resources will be needed
for expansion and should be guarded carefully.

Rule No. 4. You must take risks, both with your own money or
with borrowed money. Risk-taking is essential to business
growth. Nelson Bunker Hunt is admired for his guts in trying to
corner the silver market, not scorned for losing money on this
deal. Some of the richest men have staked their entire fortunes
and lost, several times over, before the risk-taking paid off.
Back those risks with good judgment, experience, commitment, and
the right support. Seek advice on risks from the wealthy who
still take risks, not friends who dare nothing more than a
football bet.

Rule No. 5. You must not only learn to live with tension, you
must seek it out.

Thrive on stress! If it means getting physically fit, having a
psychiatric overall or losing 50 pounds before you can handle
it, do it. Once you can learn to thrive on stress, you will not
only enjoy it, you will seek it out willingly and
enthusiastically and wonder how you could live any other way.
Men of means look at making money as a game which they love to
play. Consider it serious business and you will suffer far more
stress than you need or want. Keep your perspective or your
stress level will rocket beyond your control.

Rule No. 6. Build wealth as a by-product of your business

If wealth is your only object in business, you will probably
fail. Wealth is only a benefit of the game. If you win, the
money will be there. If you lose, and you will from time to time
if you play long and hard enough, it must have been fun or it
was not worth it.

Rule No. 7. Patience.

This is the greatest business asset. Wait for the right time to
make your moves. Let your business grow naturally, not by
pressing your luck.

Rules No. 8. Diversify at the top.

Once you've made it, you'll understand that any business is
limited in the challenges it offers. You'll want and need other
games to play, so you'll look for other ventures to hold your

Tuesday, January 17, 2006


EMAIL MONEY! "Effective Email Marketing" Because email is the most common denominator on the Internet, we will begin our discussion on that topic. Virtually everyone with Internet access has email access. This includes individuals using commercial online services, corporate email networks and a growing number of bulletin board services. Your proper use of email will represent the cornerstone of your Internet/online marketing plan. Email is a very powerful business communication tool. Not only can it be used as an important part of your online marketing strategy, it can also be used to cut long distance fax and telephone expenses. Email messages can be sent to any email address, anywhere in the world with absolutely no long distance charges. If you replace 25% of your business long distance fax and telephone activity with email, your long distance expenses will decrease proportionately. As a hybrid of postal mail and the telephone, there is no doubt that email has at least the same value potential to business as the telephone did when it emerged some 100 or so years ago. EMAIL AUTO-RESPONDERS An Email Auto-Responder (also called Mailbots, Infobots and reflectors), is a small program on a service providers server that is set up to automatically respond to an email inquiry or request. They function in a manner similar to fax-on- demand systems. Like fax-on-demand, an auto-responder will instantly and automatically send a document to any user who sends an email request the auto-responder's email address. In fact it is even easier to use than fax-on-demand because there are no numbers to dial and no buttons to push. Auto-responders are very important tools when you need to automate your Internet/online marketing efforts. Email auto- responders are at work 24 hours a day, 7 days a week. You can easily process over 100,000 requests daily without any effort on your part. As stated earlier, virtually everyone with Internet access has email access. So, auto-responders allow you to provide automated document delivery service to the widest possible Internet audience. SETTING UP AN AUTO-RESPONDER Setting up an auto-responder is relatively simple. All you need to do is locate a provider who offers auto-responder services, complete a service application form, provide them with the document(s) you wish to have sent to individuals who send email to that specific auto-responder email address. One such service provider is ServInt. They offer a very comprehensive auto-responder service with request tracking capabilities (this lets you know who has requested your information and when by maintaining a log file in your FTP account directory. Their service rates are $18 per month with a one time $15 setup fee. The $18 monthly fee allows you to set up two different email auto-responders. You may include as many documents as your storage space allows. For the complete description of the ServInt auto-responder service and application send email to: cybernet@servint.com put "info servnfo" in the message body. A complete listing of auto-responder service providers can can be found in the "eMarketing Success Guide". HOW AUTO-RESPONDERS WORK The diagram below will give you a visual representation of how auto-responders function. An explanation follows the diagram. (4) Document sent to requestor -------------------<------------------------------------ Email Request from Provider's Host Computer requestor's address ----------------------^-------->-----------------------^ (3) Document (1) Request emailed --- --->request processedÄ> and sent to requestor (2) Request received ---------------------- at Provider's Electronic Document Host Computer. on Provider's Host Computer ----------------------- So What's Happened Here? (1) Someone (requestor) sees your ad offering information or free report or guide, etc., and they send an email request to the address (auto-responder's email address) specified in the ad or notice. The email message need not contain a subject or any message body text, only the auto-responder address, (i.e. gimme@cresnet.com). (2) The email request is received at the Provider's Host Computer. Because your account is named "gimme" the host's auto-responder program knows to send your document called "gimme". (3) The "gimme" document text is processed (placed into an out-going email format) and sent to the requestor (4) The message/document is received at the requestor's email address. They can then retrieve their email and read, save or print your message/document. Time elapsed: Ranges from a few seconds to 24-hours, depending on the type of auto-responder and distance between the host computers (the host that holds your electronic document and the host that holds the requestor's email). EMAIL SIGNATURE FILE An email signature or email sig file is a brief descriptive file that is appended (added) to the end of your out-going email messages. This is the universally accepted manner in which to publicize and advertise your company name, product/ services and contact information. You should try to keep your sig file to 8 lines or less. Your email signature file should contain the following minimal information. (1) Your company/organization name. (2) Your company/organization phone number. (3) Your email address. Optionally, you may include: (4) A contact name. (5) Web site, FTP, Gopher site URL's. (Universal Resource Locators) (6) Postal address. (7) Brief product/service description or motto. *(8) Graphic design. * If you are the creative type, you can also incorporate an ASCII graphic design into your email signature. You can also create alternate sig files that contain different advertising messages. Most email client software allows you to select from available sig files. NOTE: The entire signature file must be composed of ASCII text or symbols. You will want to use a simple ASCII text editor like Notepad, found in Windows 3.1, or QEdit, which is an excellent shareware package. There are many other plain text editors available. If you have trouble locating one, you can call OppNet OnLine at (404)923-4750. After you logon go the the Files Menu and select the Text Editors Library. Here are a few Email Sig File examples: <-----------------------><--------------------------------> . The CyberNet Group Email: cybernet@webcom.com . . 404-923-4121 http://www.webcom.com/~cybernet/. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Web Design - Electronic Marketing - OppNet . <-----------------------><--------------------------------> --======<><><><><><>======----=====<><><><><><>====-- 1-301-897-3282 Internet Videos, Inc. http://www.webcom.com/~ivi ---------------------- ivi@netcom.com Novices to Navigators --======<><><><><><>======----=====<><><><><>=====-- JUNK EMAIL "One man's junk is another man's treasure"; so an old saying goes. But I add - "just be certain you send the right one to the right man!" Junk email, like junk postal mail (snail mail), is viewed with the same disdain in cyberspace as it is offline. Let me re-qualify that statement; some Internet communities get down-right hostile when presented with unsolicited email whether it is in their email-box or in the newsgroups they frequent! The big difference is that you will get blasted with "flame" mail in a matter of minutes after your advertising message appears in the recipients' email-box or in the newsgroups, whereas with snail mail, it just gets tossed in the trash. A "flame mail" or fiery message can range from a very mild "cut it out!" to a scorching four-letter filled message that is down-right offensive! Sending unsolicited email to 1000's of individuals email-boxes can have other negative effects as well. It can get your company name placed on a black-list. You may find YOUR email-box filled with millions of bytes of garbage or you may find a nasty letter from your Internet service provider chastising you for bothering people. You can avoid slipping into the "gator pit" by doing a little pre and post marketing research. You can build your own list by simply asking people if they would like to receive any of the information you have to offer, or make the people who do request your offers through your ads aware that you will keep them updated when you have other offers in the future. You should also beware when renting or buying email lists from third parties. Be sure you have it in writing that the individuals on the lists have consented to receiving offers from other companies. It can be pretty embarassing to pay good money for this type of list just to get flamed when you send your promotional material. MARKETING WITH EMAIL There are several ways you can use email in your online marketing efforts. (1) By obtaining a list of email addresses and sending your promotional material to the addressees. WARNING: Re- read the caution in the JUNK EMAIL section of this report! (2) By placing your ad copy with an electronic classified ad distributor. This is a service where your e-classified ad along with many others is sent to people who request the monthly listings, the ad listings are also placed on a well publicized web site as well as uploaded to popular commercial on-line services and large bulletin board services. This is a relatively low cost and effective method of getting high exposure fo your electronic classified ad. For more information on this type service, send email to cybernet@servint.com put "info eclass" in message body. and leave the subject field blank. You will learn how to get your ad in the "eClassifeds" for 3 months FREE. (3) By placing you ad copy in various USENET newsgroups that do allow commercial advertising. Respondents will then request additional details by replying to a manual or auto-responder email address. Here are a few newsgroups that allow commercial advertising. biz.americast misc.entrepreneurs alt.business.misc The "eMarketing Success Guide" has a full listing of newsgroups and mailing lists that accept commercial advertising. (4) By placing classified ads in the classified areas and related forums of the commercial online services. i.e. CompuServe, AOL, Prodigy, Delphi, etc. (5) By placing classified ads in the FREE and low-cost classified areas of the World Wide Web network of the Internet. These classified ad listings are accessible to individuals who use Web browsers that allow them to view full color graphics, listen to audio files, and view FLI movies and animated graphics. The Web is at this writing the hottest network on the Internet! The "eMarketing Success Guide" has a full listing of the FREE and low-cost ad sources available via the World Wide Web. (6) By placing classified ads and ad copy in print and TV media. This will keep your exposure high and allow you to get your message in front of people not yet skilled or proficient enough to use the Web, but can use email. Each of the above methods allow the reader of your ad to respond by email. The email address they respond to may be a manual address or an auto-responder address. TWO-STEP FREE OFFER METHOD Currently, one of the most successful email marketing techniques in use is the "Two-Step Free Offer Method". Here's how it works: (1) Write an informative 2 to 8 page report on a topic related to your product or service. For example, if you offer a Credit Rebuilding service or program, you may want to write a report about maintaining good credit along with some sources of available help in this area. The report should not be a disguised sales letter, it should be a well researched and informative report that will assist the reader in accomplishing a specific goal. Another example is if you write a book or guide, you can use one of the key chapters as the free report. At the end of your report, you should include resource information about your company; i.e. name,address,phone, email addresses, any URLs, etc. You will also want to include a brief description of your full product or service that the report is based on. This will also be the place to include pricing information and any special deals or discounts you will extend to the reader. (2) Write a short, but descriptive ad about the report and offer it FREE to those who request it via email. One important note if you decide to send a hard copy to the requesting party - DO NOT ask for $1 or $2 to cover shipping and handling! FREE means FREE. If you offer a FREE report in one breath and then ask for shipping charges in another, your credibility will go down the drain with the majority of the people who read your ad. (3) Place your classified ad or ad copy in any of the media sources discussed earlier. (4) Be sure to keep all inquiry information, i.e. email and/or postal addressess, names, etc. in some sort of database for future reference. You should not attempt to sell or rent your customer email address list unless they have fully consented to having that information distributed. We have even gone so far as to create an electronic email form which asks people if they would be interested in receiving offers and information from other companies to which we distribute their email/postal address. This form is emailed to each person on our list. They must enter their name under a positive consent statement and send the form back to us in a reply message. These form messages are then stored to disk as back-up confirmation should any problems arise. If we do not get the form back, we do not include that person in the distribution list. It can be extremely embarrassing to you if you rent a list out, accept payment for the rental, have the renter send their offer to the list and then get 'flamed' by the majority of the recipients on the rented email list. So save yourself some time and heartache and do it right the first time. Email address lists are discussed in detail in the "eMarketing Success Guide". -- END -- "Email Money!" is a chapter excerpt from the "eMarketing Success Guide", an electronic guide published by The CyberNet Group, 1628 Roman Point Drive, Norcross, GA 30093-2341 Phone: (404-923-4121) cybernet@webcom.com Here is the Table of Contents Listing of the "eMarketing Success Guide". Introduction What Is the Internet? Understanding the Cultural Aspects of the Internet How Big Is the Online Market? Internet Growth Statistics Commercial Online Services Bulletin Board Services (BBS's) Getting Connected The Quick Connection Kit Internet Connectivity Dial-Up Shell Accounts SLIP/PPP Accounts Dedicated Links Internet Service Providers List Commercial Services Connectivity Internet/Online Marketing Tools/Techniques Getting the Word Out Email Email Auto-Responders Auto-Responder Source List Email Signature Files Junk Email USENET Newsgroups USENET Marketing Techniques USENET Signature Files List of Newsgroups that Allow Advertising World Wide Web Setting Up a Web Site Web Service Provider List Web Page Ads Web-Based Classifieds Mail Lists Interactive Discussion Lists (Moderated/Unmoderated) One-Way Delivery Lists (Newsletter, Updates) Indexes and Electronic Yellow Pages Customer/Prospect Email Lists Online Marketing Surveys: RICH JERK TELLS ALL Click Here!

Sunday, January 08, 2006

$5000.00+ per mo self publishing

How To Self-Publish Your Own Books, Manuals,
Reports Or Newsletters
You can make a lot of money by writing and self-publishing your own
material, if you are willing to write books, manuals, reports or
newsletters that millions of people across the United States, and
throughout the world for that matter, desperately want to buy.
Today, more than ever before, is the age of information.
Twenty-four hours a day, seven days a week, there continues to be
an incredible demand for information throughout America and the
world. There is an astronomical demand for information packed
books, manuals, reports and newsletters of almost every imaginable
It's really much easier than you might have ever guessed to start
filling your bank account with cash from information you possess.
People crave information that appeals to their basic needs and will
somehow educate or enlighten them. Simply by putting your own
specialized information into books, manuals, reports or
newsletters, you can start putting a hefty price on information you
have no doubt been giving away.
Anyone who can communicate an idea to another person, should be
able to get their same message across on a written page. If you are
either an expert on some subject, or are interested enough to
obtain the information for a project, you have what it takes to go
from having an idea, to self-publishing your own material in
whatever format it develops into. There are hundreds of
publications filled with ads by people just like yourself, who
discovered they could make a lot of money writing and publishing
their work. Looking through opportunity magazines, or other
publications that cover the field you are interested in, is a good
place to start looking for ideas.
Review all the advertisements in the magazines you have chosen to
see what popular topics and subjects are being written about in
books, manuals, reports and newsletters. Then ask yourself if you
can come up with a better way, or have equally interesting
information you can present from a different angle, or with a
different twist that would be of interest to the readers in that
market. If the answer is "yes," then you can enter that market and
also make some incredible money!
Be creative in developing your material. Perhaps you are aware of
some technique that allows people to accomplish their goals faster
in a certain field. Maybe you can think of a better way to cash in
on a current fad. The bottom line is that people are hungry for
information and ideas, and you can become the writer or
self-publisher of information people want to buy. People are eager
to buy information that can help them improve their lives 1)
Financially; 2) Physically; and 3) Emotionally. If you can fill any
of those needs with information that can be put onto a written
page, there are millions of people waiting to hand over their cash
to get it.
After you have written your material, you will have to decide on
how you will package the information to make it salable. Depending
on your market, some packaging will sell better than others. For
example, you can print your information in a series of
publications, print it in a book, manual, report or newsletter, put
it on a cassette tapes or present it at seminars. You can focus on
one area, or utilize many area.
One thing is certain, people are paying billions of dollars to
obtain well packaged information! there are books that sell for up
to $100 and more, with manuals in a close second. There are reports
that consist of 10-12 pages selling for up to $10 or more, while
seminars can cost as much as $15,000 for a single weekend. It may
sound incredible to the average person, but people are willing to
pay top dollar for information. However, the "packaging" must be
perceived as being worth the price you are asking.But before you
decide on how to package your information, you must first consider
who your primary audience is, and cater to those people in
everything you do.
Information for your subject matter can be found in various places.
For the best results, start with your field of expertise and turn
it into a book, manual, report or newsletter.
Focus on providing your targeted market with simple,
understandable, and helpful information. It must overwhelmingly
appeal to your customers' wants and desires...
Never forget that this is the age of specialized information.
People are completely willing to spend their money for tens of
thousands of different forms of information, provided it is useful
to them. Your job is to either find a need and fill it, or create
the need and supply it.One of the best ways to get started is to
sit down with some paper and write down every subject you have some
degree of knowledge about. Your list of subject doesn't have to be
in any particular order. Don't force it. When ideas for headings no
longer come easy, stop and start up again at a later time. When you
feel comfortable that you have covered most of the areas you know,
start picking out the topics that interest you the most. Then you
can start researching more material for your writing projects.
Many new writers fail to understand that if they expect any hope
for business survival, let alone success, they must come to realize
early on that a big part of their job is to arouse the emotions and
desires of their customers. Your product, whether a boo, manual,
report or newsletter, must be portrayed as being jam-packed with
self-interest benefits.
Millions of dollars in failed business ventures are wasted every
year simply because entrepreneurs fail to understand that what
customers want to hear is not necessarily what they have to say.
You should never forget this valuable lesson. It can make you rich!
Emotions are what move people to buy anything. therefore, the job
of your product and advertisement vehicle is to move your prospect
to buy. You have to stir enough emotions, not only to cause desire,
but the rationalization that provides an excuse based on logic.
Even after a prospect makes a commitment to buy your book,
etc.,they may think they have acted logically. None of your
customers will ever admit that emotions had anything to do with
their purchase. What you must always be aware of however, is that
logic probably had little to do with the buyer's decision. That is
because human actions are often caused by instincts and compulsions
that most buyers are unaware of.
As you write your material for publication in any form, or as you
develop an ad or other sales package, always think in terms of how
a particular benefit will stir a reader's emotions and desires. Try
to understand how your product might be perceived by reader's by
focusing on your own feelings.
The success of your advertising will ultimately depend on the
salability of your book, manual, report, newsletter, etc. Good
advertising will make a good book sell better, but it cannot
transform a poor book into being successful.
Advertising is vital to any business venture because:
1) It allows a business to deliver their message repeatedly and
reinforce it in the minds of targeted consumers.
2) It allows a business to reach hundreds of thousands of potential
customers at a relatively low cost compared to individual calls.
3) It allows a business to target their market and test their
4) A business identity can quickly be established.
5) A forum for showing a product, together with benefits and
advantages can be established.
Effective marketing is a vast field. It includes using marketing
tools such as: direct mail; space and classified ads; signs; radio
and TV commercials; business involvement, and more. In fact, the
approaches you can take and the methods you use are only limited
by your imagination and resources. There are basic rules however
that do not change however. They are as follows:
Rule No. 1-You must get a prospects ATTENTION. ( Your headline is
the most important part of an advertisement.)
Rule No. 2-You must create reader INTEREST (Your ad should be built
around an idea that offers value.)
Rule No. 3-You must arouse the reader's DESIRE. (By focusing on all
the benefits they will receive.)
Rule No. 4-Your ad must move them to ACT. (Tell your readers
exactly what it is you what them to do.)
In order to avoid making careless advertising decisions that can
cost you money, it is important that you understand and participate
in your own strategies. That means getting involved and researching
what strategy will produce sound advertising.It is essential that
you have a plan before you take action on developing an advertising
strategy. Your plan must be based on an objective analysis that
resulted from your knowledge and it doesn't matter what your
background is, you can learn to master the type of mail order
advertising that is needed to launch a self-publishing business.
Through research and careful planning you can become familiar with
the writing skills you will need to create effective ads. Obtain
all the information you can from the masters in the business. Read
and study every book, manual, report, newsletter, sales letter, ad,
article, and publication you can get your hands on that will help
you in developing your own successful strategies and techniques.
Then bring all of that knowledge together to obtain winning
You become a "self-publisher" by taking your material (book,
manual, report, newsletter, etc.) and by-pass all the middlemen.
You by-pass the middlemen, by going directly to a printer and
handling all the marketing and distribution of the product
yourself. As a self-publisher you invest your talent,time and
energy and money. The benefits you receive are complete control
over your product and all the profits~
Here is a condensed version of 10 good reasons why you should
1) Self-publishing may be the only way to get published. With
thousands upon thousands of manuscripts, etc. being sent to
publishers continually you may not be able to get to anyone to even
look at your idea. Self-publishing may be your only solution.
2) As a self-publisher you get to keep all of the profits from your
sales. Why accept 45-6% in royalties from a publishing company when
you can have it all!
3) You have absolute marketing and editing control when you
self-publish. According to A Writer's Digest poll, 60% of the big
publishing firms do the final editing; 23% select the final title;
20% will not even consult an author on the cover design, and 37% do
not involve authors in promoting their own material.
4) Major publishers may receive up to several hundred manuscripts
a week. Unless they have already published your work, the odds they
will even look at your material aren't very high.
5) When you self-publish you are in control every step of the way.
By depending on another publisher to make things happen for you,
you take the chance of never getting anywhere.
6) By self-publishing you gain the perspective of being able to see
the complete marketing picture from a publisher's point of view.
7) Even if a publisher did accept your work, it would take an
average of 18 months before the first copy reached the marketplace.
Self-publishing will save you valuable time. Especially if you
can't afford to miss a market that can quickly pass by.
8) Waiting for a letter from a publisher that never comes can be
frustrating and embarrassing. Self-publishing eliminates the
waiting and wondering.
9) When you self-publish and get more directly involved in
marketing you will obtain a more total business picture.
10) As a self-publisher you will receive more tax advantages.

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