$5,000/Week Passing Out Special Gifts
by Tycoon2k Webmaster
Everybody loves Santa Claus because he gives away presents. By
giving away these special presents, you will be warmly regarded
as the Santa Claus of the advertising world, and at the same time
you are earning thousands of dollars for yourself.
The special presents we have in mind are the popular discount
coupon books that save people money at restaurants, hotels,
theaters, bookstores, dry-cleaning establishments and hundreds of
other retail establishments that rely on the general public for
For you, these coupon books mean a healthy income with little or
no investment. Funding these giveaways items comes from up front
money provided by the advertisers themselves.
By charging the advertiser for inclusion in the coupon book at
prices as high as $600 per coupon, you can gross thousands of
dollars. The more coupons or advertisers, the more money you
make, and and you may have fifty, one hundred or even more
coupons in the book.
These coupon books are a form of direct response advertising that
encourages the public to move quickly. Firms that cater to the
needs of the public are always looking to expand their customer
base, but advertisers like the coupon approach because it allows
them to control the timing of the discount deal they offer to
potential customers. These might be two-for-one deals, straight
discounts, or a bonus with every purchase.
You work with the advertiser to put the coupon together. The
coupon doesn't have to be fancy; it does have to spell out the
advertiser's deals simply and clearly. It should carry the
address and phone number of the business, as well as a small map,
if necessary. After preliminary approval of the design, you
handle the final design, printing and distribution.
The appeal to advertisers is that they can reach many more
potential customers at lower cost than they could if they handled
the direct response advertising themselves. Put together a short
contract that sets out what you will deliver to the advertiser,
and a payment schedule. Typically, you should receive about
one-third of the fee up front, one-third when you deliver the
final coupon design for signature approval, and the balance when
the coupon is ready.
If the idea of making money from a product that you can give away
appeals to you, you will find this business rewarding in many
Starting A Co-Op Coupon Business From Your Home
Mail out coupons, circular and ads for up to 30 clients at
a time on a cooperative basis. Contract to print (have
printed or use provided) and mail out coupons to area
residents and/or businesses on a cooperative, non-competing
Although you mail offers from several clients at any one
time in the same envelope, you guarantee that only non-
competive offers are contained in any one mailing.
For example, you would not include a 5 cent discount
coupon for potatoes from store A, and another 7 cents from
store B (store A would never do business with you again).
But you could include a free oil change coupon from a
service station with either.
Generally, it is best not to include two of the same type
stores or merchants in the same mailing --even though the
products themselves are not competitors, the merchants are.
Most businesses find it difficult and expensive to send
out their own flyers (advertisements, coupons, etc.), much
less work out the details of coupon discounts.
It requires know-how and is consuming to design a coupon
program and even more so to set up a workable mailing
program for one store.
Most merchants are not particularly talented or experienced
in this department, which makes the job all the more difficult
The cost of envelopes, manpower to stuff and address them,
rent for the mailing list and postage can quickly add up to
50 cents or more for each piece mailed!
This is why so many local merchants use newspaper inserts,
despite the fact that they are very expensive and not
everyone sees their ads there -- it is cheaper and a lot
less work than trying to do it themselves.
A person in the coupon business will soon become quite
knowledgeable in this type of advertising, which means they
can fulfill a definite need for the merchants in their
This business involves showing merchants in your area how
you can print AND mail their coupons, flyers and ads to an
up-to-date, qualified local mailing list for 3 to 4 cents
per item! Not only will you relieve them of the requirements
to invest a good deal of their (non-expert) time and money,
you will save them as much as 90% of the cost. If you were
a merchant, wouldn't you listen?
You can help design coupons, offer standard models, or
use the client's design -- the possible varieties are
One plan would be to offer one or two color coupons for
"Windy Bucks" (in Chicago) coupons for discounts and free
introductory services such as 10% a permanent or a free
soda with a meal, two dinners for the price of one, or a
free car wash with a lubrication job.
This is where YOUR imagination needs to "catch fire" --
write down all sorts of ideas and have them ready to suggest
when you need them.
For example, you could have the basic Windy Bucks printed
with black ink on light green paper and then pay the printer
a little extra to insert specific client information red ink
(their name and offer) in red. You could use different
colored paper for several different clients, or even offer
an "exclusive" design or border (at an extra price, of course).
One "buck" could be printed with a five and become $5 towards
the purchase of $50 at Jones Hardware; the next, worth a free
shampoo at Sally's Salon and so forth.
You must promise to mail our a certain number of coupons to
bona fide residents (and/or businesses) within a specified
period of time (say, 30 days) and inform your clients that
although there will probably be others in the same mailing,
there will be NO COMPETING offers OR BUSINESSES (this is
Your printing should be based on your costs, including
printing, postage, paper and of course, your time.
Be sure to scale your offers so the larger the order, the
cheaper the price, AND work out "specials" to offer --
combination orders of either different products and offers
or future mailings.
For example, 1,000 Windy bucks with their info printed in
red, mailed out might be $45 per M; 3,000 - $39; 5,000 -
Then, a combination of 3 different offers might be offered
at the 3,000 price -- or a contract for 1,000 per month for
five months might be offered at the 5,000 price. These are
just a few examples of many possible ways to offer discounts
that encourage larger orders -- which is your objective
because you not only make more profit; you get better rates
on larger orders too.
One thing you might need is a good mailing list, which is a
viable alternative to the "occupant" approach. You can rent
or purchase one or start accumulating your own.
If you live in a rural or small town area, you can build a
pretty good mailing list from the phone book (use the prefixes
to help determine the zip code).
If you have a computer, you can get a program with ZIP
codes -- or you can look them up in the post office
directory (assuming you don't want to buy one).
Some merchants will have their own mailing lists -- and may
allow you to use them. If so, you could combine theirs with
yours to eventually build a pretty good list. of course, you
can also purchase club and organizational listings, voter
registration lists and keep all addresses of anyone
answering mailed out offers.
A fairly important decision might be necessary in a promotion
like the Windy Bucks example -- you will need to determine if
you want to emphasize your company and idea or simply promote
whatever the clients desire.
Of course, the client's wishes always come first and you may
not have a good promotion idea (yet). If you do, you will be
able to offer some pretty good prices as well as a chance for
merchants to "get on the bandwagon" -- join in a program that
is working. Otherwise, you (and your company name) stay behind
the scenes as an advertising agent that helps design, print
and disseminate your client's materials for their promotion.
In either case, the longer you are at it and the more qualified
will you become -- and the more merchants will want to take
advantage of your experience and services. As the saying goes:
"the harder you work, the luckier you will get."
Before signing up any clients, work out arrangements with a
printer (unless you can do your own). Find out all the
"shortcuts" price breaks and cost of different paper, ink,
color combinations, as well as what sizes the printer can
accommodate and what type of cuts or logos are available (at
Normally, standard cuts (borders, pointing fingers) are
provided at little or no charge and custom cuts are so much
per square inch.
Note that you can usually save money by having more than one
made at a time. Standard coupons should be in the 3 x 8 inch
range, but always sized so that you can get as many as
possible on a single sheet of standard or legal sized paper
(to save $$).
Your cost for printing good quality single color coupons
should be in the 2 to 5 cents per page range (depending on
quantity, how many prices you check and how well you bargain).
Using colored paper and inks can increase the effect without
much extra cost (in comparison to two colors of ink or color
Mailing list addresses run about a half cent each; envelopes
one to 7 cents each, postage 10-13 cents, and your bulk
mailing permit about $50 over year after the initial permit.
Printing costs can be lowered by designing and keeping
general formats and merely substituting internal copy for
One color ink is cheaper than two; black and white is much
cheaper than color, colored paper and/or various ink colors
are cheaper and almost as effective as two color printing
(which requires two "runs" through the press).
Some local printers are quite expensive, while others will
want your business enough to "deal" (The more business you
can bring them, the more "clout" you will have).
If you have or can hire a desktop publishing system, you
can prepare "camera ready" masters that can be reproduced
inexpensively by a photo offset printer (small runs can be
+handled by copy services).
Note that some of your clients will provide their own
material (from their home offices) -- either to copy or
ready to mail. You may also be able to save by compiling
your own mailing lists (see B235).
Finally, you should offer "exclusive" mailings, where you
mail out client's material -- for a significantly price of
course. It may be worth it to a client because you have the
know-how, production facilities and the bulk rate permit.
They certainly don't want to believe their product is not
good! Your advice should always be honest in the sense that
you first advise them on how to be effective; second, how to
save money, and third, according to your profit margin.
You also should be extremely careful not to get in between
rival clients or appear to be favoring one over the other.
Never discuss one client with another (if you talk about one,
you will talk about all of them). Just "steer" them away from
advertising or layouts that would appear to compete directly
through your services.
Finally, be especially wary of "distress orders." Many
businesses, when they are on the brink of disaster will try
to bolster their position through heavy advertising. trouble
is that if it doesn't work, the advertising is added to their
list of unpaid bills. Don't be their "last resort."
BIG CITY LITHOGRAPH, 550 N. Claremont Blvd.,Claremont,
CA 91711. Photo offset printer.
THE PRINTING FACTORY, Box 27, Nesconset, NY 11767.
Printers of mail order materials.
GRAPHICS ARTS TECHNICAL, 4615 Forbes Ave.,Pittsburgh,
PA 15214. Printing supplies for the home printer.
TURNBAUGH PRINT SUPPLY, 104 S. Sporting Hill Rd.,
Mechanicsburg, PA 17055. 717/737/5637. sells new and
used printing presses and supplies.
EMPRINT, 329 Gunkel, Dayton, OH 45410, 513/2523-1452.
Small used offset printing presses.
DOT PASTEUP SUPPLY CO., Box 369, Omaha, NE 68101.
Free catalog of paste-up supplies for making
newsletters, advertisements, flyers, etc.
DUPLIPRINTERS, INC., 222/226 Broadway, Newburgh, NY 12550.
sells kits for in-home printing; sales and dealerships.
Starter kit - $72.
COUP-PAK, 585 Stewart Ave.,Garden City, NY 11530.
Information on an advertising coupon business without
DOVER PUBLICATIONS, INC., 31 East 2nd St.,Mineola,
NY 11051. Discount books, clip art, stencils, etc.
QUILL CORPORATION, 100 Schelter Rd.,Lincolnshire,
IL 60917-4700, 312/634-4800. Office supplies.
SWEDCO, Box 29, Mooresville, NC 28115. 3 line rubber
stamps - $3; business cards - $13 per thousand.
ZPS, Box 581, Libertyville, IL 60048-2556. Business
cards (raised print - $11.50 per K) and letterhead
stationery. Will print your copy ready logo or design,
even whole card.
WALTER DRAKE, 4119 Drake Bldg.,Colorado Springs,
CO 80940. Short run business cards (250 - $3), stationery,
etc. Good quality, but no choice of style or color.
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