How To Write Top Ten Doorway Pages
(An Actual Example)
Copyright 1999 by Willie Crawford
We read a lot about doorway pages and how they can be used
to get you top search engine placement. From the email and
calls that I get you would think they are pretty difficult
to do. Actually they are fairly simple to do. All you really
need to do is create a short, simple page that targets 1 or
2 keyword phrases. To show you how simple it is, I created
a doorway page targeting the keyword phrases "professional
webpage optimization" and "webpage optimization." This page
was specifically designed for Alta Vista but I considered
how the Inkitomi index would treat it too since Yahoo feeds
from this index. This page probably took no more than 10
minutes to write and refine. I designed the page using the
doorway page feature of Web Positon Gold software. It took
another 5 minutes to publish the page and submit it to the
top 10 search engines. You would want to design a different
page for each search engine since each weight the various
factors differently. However, for the purpose of this
"lesson" we will just look at the page designed for Alta
Vista. First we will look at how it did, then we will look at
WHY it ranked as it did. All of my stats are as of when I
wrote this article on August 18th, 1999.
If you go to Yahoo.com and enter the keyword phrase
"professional webpage optimization" and then click on webpage
matches you will find this page as the first of 1,404 pages that
Yahoo returns. If you click on the Alta Vista link on the bottom
of the Yahoo search page it will take you to the Alta Vista
returns for the same keyword search. You will see that this page
comes up number 1 out of 2,400,000+ pages. Not bad ;-)
Actually, you got two different pages. You see I wanted to see
how a page without metatags would rank compared to one with
metatags. The page listed number 1 at Yahoo has metatags and the
one listed number 1 at Alta Vista does not. The pages are
identical otherwise. I believe in testing and experiment A LOT.
It's the only way to really grasp what given search engines like.
I found these results interesting since Alta Vista uses metatags
but listed the one of two pages I submitted that contained no
metatags. The listing just contains the top few lines of text
from my webpage. This shows that if you don't use metatags to
"tell" AltaVista how to list you, they just grab the text. The
two pages were submitted on different days so I would also
expect the other page to eventually show up in their index.
These same 2 pages placed:
2 out of 3,000 at Yahoo for "webpage optimization"
2 out of 2,530 at HotBot for "webpage optimization"
1 and 2 at MSN for "webpage optimization"
The page also did well for several other keyword phrases at a
number of search engines but I just wanted to show that it did
list number 1 at Alta Vista, since that's what it was designed
to do. Alta Vista is fun to work with because they get you page
into the index in 1 to 2 days. You get very quick feedback on
how your page did.
Now let's look at WHY it did well. The secret to this page is
that it contained my target keyword phrase "webpage optimization"
- in the title, in the metatags, and even in the webpage url.
The phrase is mentioned on the page a number of times but not
enough where the spam filters would kick in. The phrase is also
in my alt text tag that goes along with my image. To the search
engines this page is clearly about webpage optimization.
A few people would look at this page and say that it looks rather
plain. That's because I wanted to keep it simple. The more
elements you put on a page, the harder it is to balance all of
the factors that you know the search engines weigh. This page
is designed to get a visitor to click on the link found at the
search engine. He finds this doorway page and from there clicks
deeper into your site.
Study this example and try a few of your own. In no time at all
you should also be writing doorway pages that list in the top 10
or 20 at your target search engine for your target keyword phrase.
This will bring in more targeted traffic for you and hopefully
more business. If you would like to get a free trial version of
Web Position Gold, download it at
----------------------
Willie Crawford is a marketing consultant, promotion specialist
and popular writer. His website at contains over 160 articles
on internet marketing as well as a very active discussion forum.
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